One day only · Eastern Market, Detroit

SOURLOUD

Summer 2026 · Detroit, MI

A fully pickled music festival

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Pickled by NYLA

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What it is

One day. One city block.
Fully pickled.

A real lineup in the heart of Eastern Market — every stage, every bite, every pour runs through brine. Music first, sour throughout.

MAIN STAGE
Headliners all day, pickled to the last note.
SOURSMOKE
Live-fire eats — pickles and BBQ, the way they belong.
SOURHOUR
The after-dark set — sour cocktails and the late crowd.
The lineup

First acts, coming soon.

We're booking the inaugural SOURLOUD lineup right now. As each act signs on, we drop the name — no big reveal, no waiting games. Follow along and be first to know who's playing.

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Passes

Pick your pass.

General
GA
All-day access, every stage.
$59
Get GA
The Big Dill
VIP
Front-of-stage, VIP bar, express entry.
$149
Get VIP
Brine Club
ELITE
Everything VIP, plus a Can Cabin for the night.
$299
Go Brine Club
Good to know

The details.

When
Summer 2026 — one day only. Detroit's festival-season kickoff.
Where
Eastern Market, Detroit, MI — sheds and streets, open-air.
Ages
All ages 'til dark; SOURHOUR is 21+.
Rain or shine
It happens regardless. Bring a poncho, not an umbrella.
Stay over
Brine Club passes include a Can Cabin for the night.

See you in the brine.

Summer 2026 · Eastern Market · Detroit

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